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Objective: To obtain a creative marketing and/or advertising position with a forward-thinking and innovative company.
Education: Drexel University - Philadelphia, PA
Cumulative GPA: 3.90; In-Major GPA: 4.00
Graduation Honors: Summa Cum Laude
Dean's List: every term from Sep 2002 - Jun 2007
Degree: B.S. Business Administration
Major: Marketing
Minor: Communications
Graduated: June 16, 2007
Member: Beta Gamma Sigma International Business Honors Society
Computer Skills:
Graphic Design Software: Adobe Photoshop CS6, InDesign CS6, Illustrator CS6, Fireworks CS6, Pagemaker, Acrobat; Quark
Web Design Software: Adobe Dreamweaver CS6; hand-coding HTML, PHP & CSS
Productivity Software: Microsoft Word, Excel, PowerPoint, Access, Outlook, Visio; Rational RequisitePro, SoDA for Word; Telelogic DOORs; SPSS; OS Commerce; Joomla; WebTrends; DoubleClick/DART; OpenX; MediaMind (formerly EyeBlaster); Activant Commerce Center/Prophet 21; MRH Tech Tour de Force CRM
Certifications: Google Analytics Certified
Marketing Analyst
Apr 2010 - present
Precision Turbo & Engine
Hebron, Indiana (working remotely)
• Develop the annual marketing plan, strategies, tactics and resources
• Manage the Precision Turbo and Engine driver sponsorship program
• Create, promote and manage PTE social media marketing campaign (Facebook, Twitter, YouTube, etc.)
• Design print/video ads to support promotional campaigns including the yearly product catalog
• Write editorial pieces, technical articles and press releases
• Organize email/direct mail campaigns
• Oversee development and implementation of all-new company website
• Maintain PrecisionTurbo.net website, manage content, track and analyze activity
• Coordinate, attend and participate in trade show, motorsports events and sales meetings
• Promotion of the Big Stuff 3 NHRA Pro Mod 1968 Camaro racecar and other sponsored drivers
Senior Digital Campaign Specialist
Apr 2009 - present
Digital Campaign Specialist
Jan 2008 - Apr 2009
TMP Worldwide Advertising & Communications
Atlanta, Georgia
• Implementation of online media campaigns for high-profile clients
• Optimize campaigns in progress, maximize media effectiveness and return on investment
• Provide technical expertise to identify and resolve any issues with campaign tracking and/or reporting
• Generate status reports and analyze results of online advertising placements
• Work closely with account teams to ensure that campaigns are meeting client's expectations and goals are met
After-Hours Webmaster
Nov 2009 - present
Marketing & Sales Coordinator
Aug 2007 - Jan 2008
TSI Solutions
Stone Mountain, Georgia
• Ownership, administration and troubleshooting of Tour de Force Customer Relationship Management software
• Maintained company website; increased web traffic 225% in first month
• Implemented online e-commerce product catalog of major industrial automation parts supplier
• Created direct mail and e-mail marketing campaigns
• Designed and produced promotional marketing material
• Coordinated marketing materials (literature, promotional items, etc.)
• Qualified and followed through with sales leads
• Compiled and updated sales reports on a weekly basis
• Arranged training, seminars and travel for sales engineers and customers
Marketing Analyst
Sep 2004 - Mar 2006
Garrett Turbo Technologies (Honeywell)
Torrance, California
• Development and Support of Turbo by Garrett marketing campaign including: TurboByGarrett.com website launch and maintenance; clothing and marketing collateral; monthly articles for site publication.
• Developed marketing plans for niche markets - performance turbo diesel, drift, etc. - including extensive and targeted market research, profiling of (sponsored) drivers and race teams, development of new promotions, etc.
• Acted as a technical liaison between the marketing and engineering departments.
• Motorsport event and trade show project management including: coordination and organization, marketing, sales, and technical support; consumer relations.
• Worked with the legal department to protect against unauthorized and fraudulent selling of product(s).
• Design, development and production of the first ever 68-page, full-color Garrett print catalog.
Website Maintenance, Sales & Marketing
Dec 2004 - present
DGTrials, FestiveGarage
Atlanta, Georgia
• Responsible for day-to-day updates of DGTrials.com and FestiveGarage.com.
• Design and produce promotional marketing material for both companies.
• Maintain FestiveGarage.com daily; adding new products, managing sales, assisting customers, etc.
Project/Requirements Manager, Analyst
Sep 2003 - Aug 2004
Unisys
Malvern, Pennsylvania
• Managed Requisite Pro database including updating and editing program and platform requirements.
• Created and maintained an extensive library of reports summarizing and analyzing critical project timeframe information.
• Organized the strategic marketing process including: coordination of presentations and meetings; market research assistance.
One-Hour Photo Technician
Feb 2001 - Dec 2002
CVS Pharmacy
Hewlett, New York
• Managed and maintained the one-hour photo division and associated equipment.
• Assisted customers with questions, comments or concerns to achieve satisfaction and provide conflict resolution.
• Managed inventory, returns, damages and reordering of products.
• Boosted photos sales and lab performance to achieve a top-ranking position in Nassau County.
Riding Instructor, Trail Guide, Camp Counselor
Jun 2000 - Feb 2001
The Lakewood Stables (formerly Lakeside Riding Academy)
Hempstead, New York
• Created marketing materials for parents of campers including an illustrated orientation guide.
• Managed summer day camp program including: instruction of riders of all ages and backgrounds; development of camper instructional programs; etc.
• Assisted management of barn including: care, feeding and exercise of dozens of horses, care and management of barn supplies and equipment.
Hobbies & Interests:
• Horseback Riding: 15+ years experience riding, training, and competing English hunter-jumpers and equitation.
• Automotive: racing, building, maintaining and working on cars.
• Creative: website design and development, graphic design, illustration and photography.