| Objective: To obtain a creative marketing and/or advertising position with a forward-thinking, innovative company in the metro-Atlanta region. | ||
| Education: Drexel University | Major: Marketing | |
| • Cumulative GPA: 3.90; In-Major GPA: 4.00 | Minor: Communications | |
| • Graduation Honors: Summa Cum Laude | Philadelphia, Pennsylvania | |
| • Degree: Bachelor of Science in Business Administration | Graduation: June 16, 2007 | |
| Computer Skills: | ||
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• Graphic Design Software: Adobe Photoshop CS3, InDesign CS3, Illustrator CS3, Fireworks CS3, Pagemaker, Acrobat
• Web Development Software: Adobe Dreamweaver CS3; hand-coding HTML, PHP & CSS
• Productivity Software: Microsoft Word, Excel, PowerPoint, Access, Outlook, Visio; Rational RequisitePro, SoDA for Word; Telelogic DOORs; SPSS; OS Commerce; Joomla; WebTrends; BlueStreak; DoubleClick/DART; Activant Commerce Center/Prophet 21; MRH Tech Tour de Force CRM |
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| Interactive Campaign Specialist | Atlanta, Georgia | |
| TMP Worldwide Advertising & Communications | Jan '08 - Present | |
• Implementation of online media campaigns for high-profile clients
• Optimize campaigns in progress, maximize media effectiveness and return on investment
• Provide technical expertise to identify and resolve any issues with campaign tracking and/or reporting
• Generate status reports and analyze results of online advertising placements
• Work closely with account teams to ensure that campaigns are meeting client's expectations and goals are met |
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| Marketing & Sales Coordinator | Stone Mountain, Georgia | |
| TSI Solutions | Aug '07 - Jan '08 | |
• Ownership, administration and troubleshooting of Tour de Force Customer Relationship Management software
• Maintained company website; increased web traffic 225% in first month
• Implemented online e-commerce product catalog of major industrial automation parts supplier
• Created direct mail and e-mail marketing campaigns
• Designed and produced promotional marketing material
• Coordinated marketing materials (literature, promotional items, etc.)
• Qualified and followed through with sales leads
• Compiled and updated sales reports on a weekly basis
• Arranged training, seminars and travel for sales engineers and customers |
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| Marketing, Marketing Analyst, Advertising | Torrance, California | |
| Garrett Turbo Technologies | Independent Aftermarket | Sep '04 - Mar '06 |
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• Development and Support of Turbo by Garrett marketing campaign including: http://www.TurboByGarrett.com website launch and maintenance; clothing and marketing collateral; monthly articles for site publication.
• Developed marketing plans for niche markets - performance turbo diesel, drift, etc. - including extensive and targeted market research, profiling of (sponsored) drivers and race teams, development of new promotions, etc.
• Acted as a technical liaison between the marketing and engineering departments.
• Motorsport event and trade show project management including: coordination and organization, marketing, sales, and technical support; consumer relations.
• Worked with the legal department to protect against unauthorized and fraudulent selling of product(s).
• Design, development and production of the first ever 68-page, full-color Garrett print catalog. |
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| Website Maintenance, Graphic Design, Sales & Marketing | Atlanta, Georgia | |
| DGTrials, FestiveGarage.com | Dec '04 - present | |
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• Responsible for day-to-day updates of http://www.DGTrials.com and http://www.FestiveGarage.com.
• Design and produce promotional marketing material for both companies.
• Maintain http://www.FestiveGarage.com daily; adding new products, managing sales, assisting customers, etc. |
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| Project/Requirements Manager, Analyst, Marketing | Malvern, Pennsylvania | |
| Unisys | Systems & Technology | Sep '03 - Aug '04 |
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• Managed portions of Requisite Pro database including updating and editing program and platform requirements.
• Created and maintained an extensive library of reports summarizing and analyzing critical project timeframe information.
• Organized the strategic marketing process including: coordination of presentations and meetings; market research assistance. |
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| One-Hour Photo Technician, Cashier | Hewlett, New York | |
| Feb '01 - Dec '02 | ||
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• Managed and maintained the one-hour photo division and associated equipment.
• Assisted customers with questions, comments or concerns to achieve satisfaction and provide conflict resolution.
• Managed inventory, returns, damages and reordering of products.
• Boosted photos sales and lab performance to achieve a top-ranking position in Nassau County. |
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| Riding Instructor, Trail Guide, Camp Counselor | Hempstead, New York | |
| Jun '00 - Feb '01 | ||
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• Created marketing materials for parents of campers including an illustrated orientation guide.
• Assistant management of the summer day camp program including: instruction of riders of all ages and backgrounds; assistance with development of camper instructional programs; etc.
• Assistant management of barn including: care, feeding and exercise of dozens of horses, care and management of barn supplies and equipment. |
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| Hobbies & Interests: | ||
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• Horseback Riding: 15+ years experience riding, training, and competing English hunter-jumpers and equitation
• Automotive: racing, building, maintaining and working on cars
• Creative: website design and development, graphic design, illustration and photography |
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