Objective: To obtain a creative marketing and/or advertising position with a forward-thinking, innovative company in the metro-Atlanta region.
Education: Drexel University Major: Marketing
• Cumulative GPA: 3.90; In-Major GPA: 4.00 Minor: Communications
• Graduation Honors: Summa Cum Laude Philadelphia, Pennsylvania
• Degree: Bachelor of Science in Business Administration Graduation: June 16, 2007
Computer Skills:
Graphic Design Software: Adobe Photoshop CS3, InDesign CS3, Illustrator CS3, Fireworks CS3, Pagemaker, Acrobat
Web Development Software: Adobe Dreamweaver CS3; hand-coding HTML, PHP & CSS
Productivity Software: Microsoft Word, Excel, PowerPoint, Access, Outlook, Visio; Rational RequisitePro, SoDA for Word; Telelogic DOORs; SPSS; OS Commerce; Joomla; WebTrends; BlueStreak; DoubleClick/DART; Activant Commerce Center/Prophet 21; MRH Tech Tour de Force CRM
Interactive Campaign Specialist Atlanta, Georgia
TMP Worldwide Advertising & Communications Jan '08 - Present
• Implementation of online media campaigns for high-profile clients
• Optimize campaigns in progress, maximize media effectiveness and return on investment
• Provide technical expertise to identify and resolve any issues with campaign tracking and/or reporting
• Generate status reports and analyze results of online advertising placements
• Work closely with account teams to ensure that campaigns are meeting client's expectations and goals are met
Marketing & Sales Coordinator Stone Mountain, Georgia
TSI Solutions Aug '07 - Jan '08
• Ownership, administration and troubleshooting of Tour de Force Customer Relationship Management software
• Maintained company website; increased web traffic 225% in first month
• Implemented online e-commerce product catalog of major industrial automation parts supplier
• Created direct mail and e-mail marketing campaigns
• Designed and produced promotional marketing material
• Coordinated marketing materials (literature, promotional items, etc.)
• Qualified and followed through with sales leads
• Compiled and updated sales reports on a weekly basis
• Arranged training, seminars and travel for sales engineers and customers
Marketing, Marketing Analyst, Advertising Torrance, California
Garrett Turbo Technologies Independent Aftermarket Sep '04 - Mar '06
• Development and Support of Turbo by Garrett marketing campaign including: http://www.TurboByGarrett.com website launch and maintenance; clothing and marketing collateral; monthly articles for site publication.
• Developed marketing plans for niche markets - performance turbo diesel, drift, etc. - including extensive and targeted market research, profiling of (sponsored) drivers and race teams, development of new promotions, etc.
• Acted as a technical liaison between the marketing and engineering departments.
• Motorsport event and trade show project management including: coordination and organization, marketing, sales, and technical support; consumer relations.
• Worked with the legal department to protect against unauthorized and fraudulent selling of product(s).
• Design, development and production of the first ever 68-page, full-color Garrett print catalog.
Website Maintenance, Graphic Design, Sales & Marketing Atlanta, Georgia
DGTrials, FestiveGarage.com Dec '04 - present
• Responsible for day-to-day updates of http://www.DGTrials.com and http://www.FestiveGarage.com.
• Design and produce promotional marketing material for both companies.
• Maintain http://www.FestiveGarage.com daily; adding new products, managing sales, assisting customers, etc.
Project/Requirements Manager, Analyst, Marketing Malvern, Pennsylvania
Unisys Systems & Technology Sep '03 - Aug '04
• Managed portions of Requisite Pro database including updating and editing program and platform requirements.
• Created and maintained an extensive library of reports summarizing and analyzing critical project timeframe information.
• Organized the strategic marketing process including: coordination of presentations and meetings; market research assistance.
One-Hour Photo Technician, Cashier Hewlett, New York
Feb '01 - Dec '02
• Managed and maintained the one-hour photo division and associated equipment.
• Assisted customers with questions, comments or concerns to achieve satisfaction and provide conflict resolution.
• Managed inventory, returns, damages and reordering of products.
• Boosted photos sales and lab performance to achieve a top-ranking position in Nassau County.
Riding Instructor, Trail Guide, Camp Counselor Hempstead, New York
Jun '00 - Feb '01
• Created marketing materials for parents of campers including an illustrated orientation guide.
• Assistant management of the summer day camp program including: instruction of riders of all ages and backgrounds; assistance with development of camper instructional programs; etc.
• Assistant management of barn including: care, feeding and exercise of dozens of horses, care and management of barn supplies and equipment.
Hobbies & Interests:
Horseback Riding: 15+ years experience riding, training, and competing English hunter-jumpers and equitation
Automotive: racing, building, maintaining and working on cars
Creative: website design and development, graphic design, illustration and photography